All of the fuss over full, bee-stung lips and plump cheeks in recent years means other areas of the face have had less airtime. The jaw, for example, typically gets little more than a quick going-over as part of a monthly facial. But it seems this essential, and arguably neglected, area is having its moment now.

Aesthetic doctors like Dr Jonquille Chantrey are seeing a new focus on the area in client consultation, with tightening, excess fat (and double chins) and definition identified as three key areas in which clients seek improvement. And it’s a trend Dr Chantrey predicts will continue into 2020.

There are stats to explain why we’re suddenly homing in on our jawlines, too. A 2017 study by the American Society for Dermatologic Surgery found that 67 per cent of the people surveyed were bothered by excess fat around the chin and neck. Coupled with the fact that videos and photos snapped from all angles for social media are a part of daily – if not hourly – life now, it was perhaps sadly inevitable that we’d end up obsessing over another area of the face.

Not only can a strong, defined jawline suggest youth and vitality (loss of volume and elasticity starts to show in the skin as we age), it is the scaffolding for the entire face; ensuring it is firm can help the skin remain lifted for longer, and keep jowls at bay.

Juvederm Volux

A new formula from the filler brand, Volux is a treatment specially formulated for the chin and jaw area. “Volux launched in 2019 and has totally transformed patients’ results in my practice,” says Chantrey. “It offers the perfect example of how minimal treatment can give an elegantly-defined jaw, hide jowls and assist tightening of the lower face.” It can also help to restore lost volume by underpinning the face.

Read full article here.