Over the last decade, our collective desire for increased facial definition was firmly on the up. Playing out on social media, and seen on the most followed famous faces, it all started with prominent cheek bones, then voluptuous lips, and now the defined chin and jawline.

“The jawline was one of the most requested ‘tweakments’ at my clinic of 2019 and I believe this is set to continue for 2020,” says aesthetic surgeon Dr Jonquille Chantrey. She injects patients with Juvéderm Volux (from Allergan, the makers of Botox), which has swiftly become the jawline filler du jour, winning New Treatment of the Year in the Global MyFaceMyBody Awards last November.

“Volux is a hyaluronic acid dermal filler which has been specifically designed for use in the chin and jawline. We can use it to improve facial harmony by strengthening the jawline and chin, to soften jowls, improve ‘double chins’, or to give a stronger more defined jawline.”